If there is one company that has put India firmly on the world wine tourism map, it is Rajeev Samant’s Sula Vineyards, situated in Nashik, Maharashtra. And if there is one event which has taken snobbery out of wine drinking and succeeded in attracting hordes of youngsters to this magical beverage, it is SulaFest, held every year on the first weekend of February, since 2008 in the idyllic environs of Sula Vineyards.

The 10th edition of this trendy wine, music and food extravaganza is just two days away. It promises to be its best ever, looking at the exciting line-up of 120 international and national music artists slated to play at the festival. The setup in 2017 is bigger too, as the festival is spread over three days 3rd 4th and 5th February, compared to the previous two day format.

To accommodate the large number of artists, befitting a “World Music Festival”, three stages have been constructed, a Greek style Amphitheatre, Atmasphere and a new addition, Tropical Stage. Some of the renowned artists performing at SulaFest 2017 will be Bloc Party, an indie rock band from London, Dana Ruh and the Israeli duo with a catchy name “Infected Mushroom”.

Indian artists will be out in full force on Day 1 (3rd Feb) of the fest, when homegrown talent like Indian Ocean, Nucleya, The Raghu Dixit Project will be setting the stage on fire (not literally I hope)

Music across all genres will be featured, from techno, house, electronica, indie, reggae, afro, world fusion to psychedelic trance. Along with wine, this promises to be quite a heady combination.

Complete day wise artist line-up of SulaFest 2017 on 3rd 4th & 5th Feb 2017
Complete day wise artist line-up of SulaFest 2017 on 3rd 4th & 5th Feb 2017

Talking of wine, which of course will be there in plenty, there will be grape stomping sessions since it is harvest season at the winery, winery tours and organised wine tastings. Sula sold nearly a million cases of wine in 2016 and SulaFest is a great occasion to showcase its various labels and make people understand how that bottle gets from the vineyard to the table. It is also an exposure to Nashik, Maharashtra (about four hours drive from Mumbai), India’s most important wine growing region which many term as India’s own Napa Valley.

However, wine will not be the only beverage served. There will be other spirits too like Mount Gay Rum, Asahi Beer, Cognac all imported through Sula Selections, the import arm of Sula Vineyards. For teetotallers and health freaks, cold press juices from Raw Pressery will satiate your thirst.

And there will be food. Plenty of it from popular Mumbai restaurants like Bombay Food Truck, Mainland China, Busago, Maroosh, Woodside Inn and lots more.

There is a “Tent City” that has been set up amidst the vineyards, complete with a little weekend flea market “SulaFest Bazaar”. What you can expect to enjoy here are Sunrise Yoga Sessions, SulaFest Run and Foot Massages. There will be a Tarot Card reader to give you a little peek into your future.

The three day affair promises to be a lot of fun. The romance of a vineyard setting is unparalleled as it is. Couple that with great music and food and it becomes intoxicating. You will not know till you experience it.

To book tickets (hopefully there will be some left still as last few years have been completely sold out) here is the link.

By: Lavina Kharkwal